Services
Helios Communications provides three core specialties — strategic communications planning, public relations, and marketing communications — by using an integrated, audience-driven approach to provide the following four goal-oriented programs, both online and offline.
Strategic Counsel
- Competitive research and trend analysis
- Target audience identification
- Branding strategies and key message development
- Pre-launch research and analyst feedback
- Company and product positioning, branding, launch strategy, and execution
- Industry reputation and relationships, partner programs
- Marketing and public relations, communications audits, planning and counsel
- Reporting and results measurement
Writing & Editorial Services
- Letterhead ‘wardrobe’, business cards
- Corporate, management and technology backgrounders, fact sheets, product brochures, data sheets, sales support materials
- Presentations, case studies, newsletters
- Press kit audit, recommendations, and content
- Web content
- Bylined articles, letters to the editor, op-ed pieces
- Media alerts and press releases
- Speaker bureau, speechwriting
- Technical writing and editing, white papers
Analyst & Media Relations
- Key analyst identification
- Relationship establishment and maintenance
- Industry analyst communications/ tours
- Quote and reference screening
- Media contact list development and maintenance
- Media interview techniques, spokesperson training
- Media tours and online coordination
- Proactive pitching of news and key trends
- Press release distribution
- Award and review programs
Corporate & Executive Visibility
- Conference and trade show calendar
- Speaking engagements
- Networking and special events, seminars and promotions
- Sponsorship and creative programs
